Picture © Shashikanth Akula
My Design Experience
A Senior User Experience Designer with a proven track record in crafting intuitive and impactful digital experiences. With hands-on expertise in user experience design, user research, usability testing, and front-end technologies, I have played roles to bridge the gap between users, business, and technology to deliver solutions that align with business goals and user needs.
Over my career, I’ve collaborated with Fortune 500 companies and startups, designing for diverse industries like retail, finance, pharmaceuticals, and technology. I specialize in turning complex challenges into seamless, user-friendly solutions, with designs that I can personally convert into 100% accurate front-end code using HTML, CSS, and modern frameworks.
Whether leading a team, managing cross-functional collaboration, or diving into solo projects, I thrive on creating meaningful products that make a difference. I’m passionate about exploring emerging technologies and continuously refining my craft to enhance user experiences.
My Skillset Overview
10+ Years of Experience
Proven track record as a Senior UX/UI Designer delivering user-centered, impactful digital experiences.
Cross-Industry Expertise
Designed solutions for industries like retail, finance, pharmaceuticals, energy, and technology.
SaaS and Enterprise Platforms
Extensive experience designing for SaaS products, enterprise dashboards, and data-driven applications.
Hands-On Design and Development
Ability to convert designs into 100% accurate front-end code using HTML, CSS, and frameworks like Bootstrap.
Design Systems
Managed and contributed to design systems to ensure consistency, scalability, and efficiency across platforms
User Research & Usability Testing
Conducted user research, analyzed feedback, and iterated designs to align with user needs and business goals.
Prototyping Expertise
Created interactive prototypes, wireframes, and high-fidelity mockups using Figma, Adobe XD, and Sketch.
Collaboration & Leadership
Led design teams, worked cross-functionally with product managers, developers, and stakeholders to deliver successful projects.
Recent Project: Walmart
Publishing Multiple Forecast
Brief Overview:
This project focuses on redesigning the forecast publishing process in the demand module to empower Financial Analysts with greater flexibility, control, and efficiency. By introducing multi-slot management, the solution enables users to publish, organize, and manage multiple forecasts independently, minimizing the risk of overwrites and improving cross-functional collaboration.
Problem Statement:
Financial Analysts face challenges in managing and publishing forecasts due to limited options for handling multiple scenarios and a high risk of overwriting critical data. This lack of flexibility impacts their ability to compare, experiment with, and present forecasts effectively.
My Role: Lead UX Designer
Responsibilities:
- Created prototypes and conducted usability testing to refine the design.
- Conducted user research to understand pain points and workflows.
- Designed the multi-slot system and enhanced publishing popup.
- Collaborated with cross-functional teams to align technical feasibility and business goals.
Recent Project: Walmart
Tag Pattern Unification
Brief Overview:
Standardized the design and implementation of status tags across the platform to improve consistency, usability, and scalability, aligning with Walmart’s design system and business goals.
Problem Statement:
Status tags were inconsistently used across various applications, leading to confusion, reduced usability, and increased development time due to the lack of a standardized approach.
My Role: Lead UX Designer
Responsibilities:
- Conducted a design audit to identify inconsistencies in existing status tag usage.
- Collaborated with product managers, developers, and stakeholders to define requirements.
- Designed and prototyped the unified tag pattern, adhering to design system standards.
- Validated the design through usability testing and stakeholder feedback.
- Delivered detailed documentation and guidelines for implementation.